26 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JULY 1, 2020
Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. That’s why I set out to start my own health-tech company, an online pharmacy called Honeybee Health, that used a direct-to-consumer model to give patients access to affordable medications without insurance or middlemen.
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