Should You Really Reduce Form Fields?
ConversionXL
OCTOBER 21, 2015
A few years ago, Blivakker.no, a leading beauty eCommerce store in Norway, ran a test to discover the impact of removing form fields. IP address)? If you optimize for retention , this initial form won’t be the only touchpoint you have with this visitor. Ask some simple questions, don’t make it crazy. Required vs. Optional.
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