Ubiquitous Computing and the Misguided Frenzy About “Mobile”
Agile VC
AUGUST 1, 2012
Let’s dissect: Advertiser Spend – Mobile ad spend is growing, but is still currently a fraction of traditional web ad spend (display, search, video) or other mediums like TV. And will these challenges be persistent or temporal? Today ad spend on mobile is significantly behind the consumer usage patterns.
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