Las Vegas Metrics SEM Technology 
Steve Blank
APRIL 30, 2009
And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.
Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. Online Roulette Some people like the bright lights of Las Vegas. They book their room in the Flamingo, fly down, see some shows, eat at the Vegas buffets, and bet a little money on the roulette wheel. SaaS business metrics: why are they different?
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