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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Reply steveblank , on September 22, 2010 at 2:40 pm Said: Colin, I’ve observed that when you’re a founding CEO delegating things you don’t understand is equivalent to taking the money you raised and going to Las Vegas. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. Online Roulette Some people like the bright lights of Las Vegas. They book their room in the Flamingo, fly down, see some shows, eat at the Vegas buffets, and bet a little money on the roulette wheel. Best Venture and Technology Podcasts for 2007.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We can technology enable offline advertising. The longer term is even more promising. What else is out there?