article thumbnail

Intellectual Property for Startups in the Real World

Gust

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark).

article thumbnail

How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Even for later-stage companies with predictable financials, the lack of liquidity, audited financials, and standardized metrics creates real challenges to scaling quantitative investing. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Pitchbot.vc 3) Originate investments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Effectively Market Content As A Startup

YoungUpstarts

PR Outreach. Content and PR outreach involves reaching out to different sites, publications and blogs in hopes of getting content written by you, published. If you already have a sales gene, that’s great. If your content is as relevant at a later stage as it is now, it has evergreen qualities.

Marketing 113
article thumbnail

How To Start A Startup – For Busy People

YoungUpstarts

Lecture 19: Part One: Sales and Marketing. To make sales targets you need to reach out to more than 100 companies, because it’s a numbers game. Lecture 20: Closing Thoughts and Later-Stage Advice. Lecture 8: Doing Things That Don’t Scale. How to Get Started. Walker Williams, Founder, Teespring. 2) How do you make money?

Cofounder 100
article thumbnail

Guest Post: Staying Innovative as Your Business Grows (Part One)

OnlyOnce

Second is the ability to capitalize on a well-known brand—the result of many years of marketing, PR, and thought leadership within the industry. Initially, we tried to run the project by assigning a few developers and part of a product manager’s time with some part-time support from a sales person. It didn’t work.

article thumbnail

How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

article thumbnail

How to Work with Lawyers at a Startup

Both Sides of the Table

Consider it a sales & marketing expense for them. They want to lock in future clients at an early stage. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. Most lawyers that work with startups are willing to work on a deferred payment schedule.