Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Social media as a lead generation tool is simply a really powerful way to build and nurture relationships.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

AUGUST 29, 2013

Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority. They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand.

Demand 65

Demand Tampa Marketing B2B 65