What Does a Demand Generation Manager Do? (And How to Become One)
ConversionXL
MAY 27, 2022
Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. DGMs see that demand is maintained throughout the sales cycle.
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