Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media.

Viral 120

Viral Lead Generation Customer SEM 120

Duct Tape Marketing

JUNE 17, 2011

Of course, for some businesses mobile and text messages (SMS) are synonymous – and not always in a good way. Anyone that has received a spam text message may view that evil activity as the only use of SMS and that would be a shame. The use of text messaging has skyrocketed.

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

DECEMBER 27, 2012

Based on that number, one that continues to rise, it seems quite logical to leverage mobile devices – and specifically apps – to grow your email list. SMS : If you are someone who does a lot of presentations – both online (webinars) and in person – using an SMS short code can be an effective way to grow your email list.

Email 74

Email SMS Software Review Churn Rate 74