Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Duct Tape Marketing

OCTOBER 24, 2013

When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up. Not only is sending unauthorized text message terribly ineffective, it’s illegal and could lead to lawsuits and penalties. Like many SMS marketing providers, we provide our shared shortcodes to clients.

SMS 68

SMS Marketing Mobile Campaign 68

Duct Tape Marketing

JUNE 17, 2011

Of course, for some businesses mobile and text messages (SMS) are synonymous – and not always in a good way. Anyone that has received a spam text message may view that evil activity as the only use of SMS and that would be a shame. The Changing Role of the Phone in Marketing R U Collecting Mobile Phone Numbers Yet?

SMS 72

SMS Marketing Mobile Social Media 72