Lead Generation Retention SEM Social Media 
ConversionXL
FEBRUARY 3, 2022
Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Image source. These stages aren’t a strict pathway.
ConversionXL
AUGUST 23, 2017
Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. ” Robert also shared some stats regarding social media and the customer journey map. ” Click to enlarge.
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