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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

Rincon is part of the new breed of Seed Stage VCs and with the leadership of Jim Andelman has charted out the most authentic early-stage investment strategy in Southern California. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

My fund – at $200 million – is the largest in Southern California. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town. There are no $600 million funds in Los Angeles. LA investors are more pragmatic.

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Want to Start a Technology Company in LA?

Both Sides of the Table

LA was a leader in lead generation (LowerMyBills), comparison shopping (PriceGrabber, Shopzilla), social networking (MySpace … I know, I know – Facebook won – but it was still a big business). LA produced Applied Semantics that created AdSense and was bought by Google. A great team from MySpace has created Gravity.

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5 Reasons Why You Need To Own a Marketing Routine

Duct Tape Marketing

Peaks and valleys in cash flow are typically a result of stop and start lead generation practices. Kelly Weppler, WH & Associates is a Master Duct Tape Marketing Consultant located in Southern California. In fact, if you’ve been practicing your regular routine, you might not even notice the brief lapse in work.