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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” I knew we almost had him convinced when our sales guy and Andy started talking to each other in Dutch.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. But finding such people is more than a full time job. Indeed, I spend about half my time on it, while Lisa spends about all hers. Expensify Blog. Sunday edit : Still going!

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