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Last Chance for Summer Sale Prices

Startup Lessons Learned

Post by Sarah Milstein & Eric Ries, co-hosts for The Lean Startup Conference At this year’s Lean Startup Conference , we seek to answer the difficult questions you face as an entrepreneur. We particularly like this post, Hiring Executives: If You’ve Never Done the Job, How Do You Hire Somebody Good? ,

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

If you can't find ten people who say they'll buy it, your company is bullshit. Steve Blank says "get outside the building," Eric Ries says "seek validated learning," Sean Ellis says "seek product/market fit," Drew Houston says "the only way to learn on a $0 budget is to talk to people.". I say "find ten people who say they'll buy."

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Ardent 1: Supercomputers Get Personal

Steve Blank

It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard. Find the 80/20 - this was my favorite part of the job.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. It also made me realize that there are times you don’t want any sales people in your company. Help them?!!

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CTO-as-a-Service in Crucial Stages to Success

ReadWriteStart

The same person can be a developer and a technical manager, while a non-technical founder is more likely to be accountable for marketing. The market sets new rules for tech players as the days pass, so every startup carves its own way to a soaring height. The “right” time to bring in a CTO varies from company to company.