Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Adword is a PPC method to promote your website. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth marketing borrows a concept from the lean startup methodology. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

DECEMBER 14, 2016

You can learn more about setting goals in our post on Lean Marketing 101: Setting Goals. Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns.

SEO 48

SEO Search Engineer Small Business 48