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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc.

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Twitter Link Roundup #173 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Leadership Rule No.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. It wasn’t measured by how busy you were, it was measured by results.

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Twitter Link Roundup #178 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How a 1-Page Business Model Will – and Won’t–Help Your Lean Startup | by Kevin Dewalt – [link]. The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. It’s difficult to fake corporate culture | Business Insider – [link]. 10 Myths about Startups – [link].

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Lean Marketing tips: not-for-profit edition

crowdSPRING Blog

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

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Twitter Link Roundup #169 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. 10 Things Sheryl Sandberg Gets Exactly Right In ‘Lean In’ | Forbes – [link]. 5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. What is 500 startups business model?

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Twitter Link Roundup #89 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

It’s not easy being lean – [link]. Display Ads Lift Branding Metrics – [link]. .&# -Jeff Bezos [link]. 6 great athlete-entrepreneurs and what they accomplished – [link]. The Harder I Work, The Luckier I Get – [link]. The Billion-Dollar Startup Club: Then and Now – [link].