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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Search is the way most people wind up finding us anyhow.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

So after a lengthy search on names that were not infringing on any other Trademarks, we came across our future name SALUS ®, which is Latin for Health, Wellbeing, and vitality. I had three goals: match the name for the intended industry and make the name easy to remember. 14- Name that described our products.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Thanks to Julie Ann Wood, E-seedling LLC ! #10- 10- Memorable name. When I started the business in 2002 we mainly sold portable air cooling and heating products. We filed to trademark the name Walkie Chalkie but had some slight question on it from our lawyers, so we changed the product name to Walkie Chalk.

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