LLC Open Source Product Development Sales 
37signals.com
DECEMBER 5, 2011
“iPad” too is descriptive of the product, but the name of course triggered lots of jokes about feminine hygiene products. Doesn’t seem to have hurt sales though! “if the name of your product is the most important thing you’re discussing, you’re either deluded or have a pointless product.”
Startup Lessons Learned
SEPTEMBER 8, 2009
I'll add two ideas: The modern structure of university patent licensing and technology transfer works really well in the life sciences and other fields with expensive product development processes. Similarly, government purchasing is a frustrating series of hoops, even compared to enterprise sales.
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