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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Both Apple and Intel were selling complicated technology but did so by simplifying the message so it had broad emotional appeal. Step 3: Media. Step 4: Messengers.

Marketing 310
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The Ultimate CEO Twitter List

YoungUpstarts

artpapas : CEO and founder of Bullhorn, @artpapas is an authority on recruiting technology. missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. sethpriebatsch : “Chief Ninja” of SCVNGR Seth Priebatsch discusses SCVNGR developments, technology, and more.

Cofounder 239
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Twitter Link Roundup #207 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The New York Times Embraces ‘Organic’ Ad Strategy | Digiday – crowdspring.co/1bLqhV7. Best product design of 2013 | Inspired Magazine – crowdspring.co/1cJ4uh1. An evolution of innovative, technologically advanced pizza boxes – crowdspring.co/1cCcLaU. I hope you enjoy these links!

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Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Good long read on how Netflix leverages technology and the cloud | Businessweek – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. 25+ New Indesign Tutorials of 2013 | Dzineblog360 – [link].

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Is Media Manipulation the New Media Relations

Duct Tape Marketing

American Apparel Strategist Ryan Holiday Outs ‘Crazy’ Bloggers in Disappearing Forbes.com Post, One Day After Duping Every Other Media Outlet by Drew Grant for the New York Observer. How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More by David Their for Forbes.com.

Media 72
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Twitter Link Roundup #50 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Interesting perspective on why New York City could never compete in tech – [link]. Four social media lessons from the New York Times – [link]. How to Create a Professional Magazine Layout – [link]. How the New York Times Creates its Infographics – [link]. – [link].

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Twitter Link Roundup #59 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Twitter Is Now Worth About As Much As The New York Times – [link]. 17 Lessons Seth Godin Can Teach You About The NEW Marketing – [link]. Tragedy of The New York Time’s commons. The Most Controversial Magazine Covers of All Time – [link]. 25 Super Common SEO Mistakes – [link].