Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
These “Acme”-sounding names often couple empty words with proper nouns, such as: Phoenix Technology, Eagle Systems, Lewis Enterprises, Malibu Industries, or suffixes such as, “plex” or “tronics.” If the brand is properly managed, this naming convention can foster a halo effect over all the company’s products. Cash Flow Management (5).
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