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How Businesses Can Brace Themselves for the Post-Brexit Fallout

crowdSPRING Blog

We’re not exactly at 2008 financial crisis levels just yet, but global economic events like these tend to weigh heavily on things like credit markets, investment portfolios, investor confidence, consumer confidence, and consumer spending. Related posts: Lean Marketing tips: not-for-profit edition. No big changes, no big risks.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

Their estimated spending is $600 billion and they are responsible for roughly 21 percent of consumer discretionary power—certainly substantial enough to warrant marketing attention from anyone dedicated to being successful. Just as a broker suggests diversifying a financial portfolio, so should a brand diversify its marketing presence.

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Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures

Gust

Dual-class voting structures are receiving a lot of attention these days along with intense publicity related to the Facebook IPO , following in the wake of other recent tech IPOs with a similar structure such as Zynga and LinkedIn. Options and warrants, when issued, are also typically exercisable for shares of Common Stock.

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