Marketing Participating Preferred Valuation Viral 
The Startup Toolkit
NOVEMBER 4, 2011
Vision for B2C, virality-driven community. The financials immediately jump out when we talk about term sheets: what’s the valuation? Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 2 is marketing-driven. Conveniently local. What’s the dilution?
The Startup Toolkit
NOVEMBER 4, 2011
Vision for B2C, virality-driven community. The financials immediately jump out when we talk about term sheets: what’s the valuation? Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 2 is marketing-driven. Conveniently local. What’s the dilution?
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