Both Sides of the Table

AUGUST 14, 2011

My golden rule of public relations is that “if you don’t shape your story somebody else will.&# During the 2004 election he was accused of having made up material facts from his service in the Vietnam War in an election against somebody who didn’t serve in a war. Make the story be about your market.

PR 329

PR Management Startup Vietnam 329

YoungUpstarts

DECEMBER 6, 2018

What is the mission statement of my product or service? The mission statement reflects every facet of the business: the range and nature of the products offered, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with customers, employees, suppliers, competitors, and the community.

Vietnam 113

Vietnam Canada China Public Relations 113

YoungUpstarts

OCTOBER 16, 2018

My father is the CEO, and my first position was as assistant to the marketing director. Outside resources can be invaluable to helping family members develop a positive, productive working relationship and communicate well together. I was basically born and raised into the business, and have been working there since I was a teenager.

Vietnam 189

Vietnam Canada China Public Relations 189

YoungUpstarts

SEPTEMBER 17, 2018

Phuong Uyen Tran, author of “ Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won ” is deputy CEO of the THP Beverage Group, a leading beverage company in Vietnam that was founded by her father.

Vietnam 124

Vietnam United States Canada Asia 124