Both Sides of the Table

AUGUST 14, 2011

My golden rule of public relations is that “if you don’t shape your story somebody else will.&# During the 2004 election he was accused of having made up material facts from his service in the Vietnam War in an election against somebody who didn’t serve in a war. We see this in politics all the time.

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YoungUpstarts

DECEMBER 6, 2018

What is the mission statement of my product or service? The mission statement reflects every facet of the business: the range and nature of the products offered, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with customers, employees, suppliers, competitors, and the community.

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YoungUpstarts

OCTOBER 16, 2018

Outside resources can be invaluable to helping family members develop a positive, productive working relationship and communicate well together. She is responsible for the company’s marketing, public relations, and CSR programs nationally and across Vietnam’s 63 provinces. Seek outside counsel when needed.

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YoungUpstarts

SEPTEMBER 17, 2018

Phuong Uyen Tran, author of “ Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won ” is deputy CEO of the THP Beverage Group, a leading beverage company in Vietnam that was founded by her father.

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