Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Peter Drucker’s old comment that “culture eats strategy for breakfast” is more true now than ever.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Peter Drucker’s old comment that “culture eats strategy for breakfast” is more true now than ever.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Peter Drucker’s old comment that “culture eats strategy for breakfast” is more true now than ever.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Peter Drucker’s old comment that “culture eats strategy for breakfast” is more true now than ever.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120