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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

The stunt went viral, with the app receiving plenty of publicity. For just $100,000, 20 computers and a free website design, the company bought the naming rights to the small Oregon town of Halfway for one year – renaming the town Half.com, becoming the first dotcom city in America. Tommy Hilfiger Corporation. Confused.com.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

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6 Ways to Create Buzzworthy Content

Duct Tape Marketing

We as marketers operate in an industry obsessed with content that is “buzzwothy”, “viral”, and all other sorts of names that aim to describe a single scenario: getting people to talk about your business. With enough exposure and a form of content that pushes these buttons, people will be guaranteed to spread the word.

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