Media Pay to Play Social Network Viral 
SoCal CTO
AUGUST 4, 2011
Is it pay-to-play? Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Any other kind of viral outreach? Discount support?
SoCal CTO
AUGUST 4, 2011
Is it pay-to-play? Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Any other kind of viral outreach? Discount support?
Duct Tape Marketing
APRIL 30, 2015
Social media is becoming an increasingly pay-to-play environment, especially on Facebook. An alternative is to target bloggers and media outlets directly. Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Viewable CPM rates (vCPM): $10–$18.
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