Media Product Development SEM Sweden 
Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. On the App Store, the same dynamic is in play.
Startup Lessons Learned
MARCH 13, 2009
So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. We used social media to get alpha users as outlined here during Feburary. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.
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