ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.
Hearpreneur
FEBRUARY 14, 2018
Due to the need of having to market myself, I learned social media and SEO. Thanks to Feuza Reis, Next Level SEM ! #8- I work for a digital agency but I also have a side hustle. My background comes from owning my own photography business when I became an entrepreneur back in 2008. I also still love having my side hustle as well.
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Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.
Up and Running
JULY 26, 2016
1x hacker in charge of product/development. 1x hipster working with both product and growth. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).
Startup Lessons Learned
MARCH 13, 2009
So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. We used social media to get alpha users as outlined here during Feburary. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.
Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. On the App Store, the same dynamic is in play.
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