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Inside Mattermark’s Ubiquitous Newsletter: Principles and Process

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FEBRUARY 23, 2016

The Mattermark Daily consists of both original content from the company’s blog and a hand-curated list of featured posts from various investors, founders, and media members covering the startup ecosystem. Investors of all types and stages, startup founders and employees, and tech media are all counted among them.). Nuzzel.com.

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Should Startups Blog? An Essay (with Data) to Decide Once and For All

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JANUARY 8, 2015

My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Your primary CTA needs to ask readers to subscribe to the blog via email (and not RSS, by the way). This also doubles as the mentality startups need to accept in order to succeed.

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