Metrics PR SEM Silicon Valley 
Steve Blank
APRIL 30, 2009
Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)
Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Earned Media: SEO, PR, Word of Mouth.
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Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Earned Media: SEO, PR, Word of Mouth.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
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