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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. Of course the passes were only good for use on the Missouri, Kansas and Texas.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Marketing/Communications/PR. Join the Network for Magazine & eMedia Publishing. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations. Companys Focus. Association Publishing. B2B Publishing. CAREER CENTER.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

John Jantsch: For me, I speak at an amount that people would consider as a full-time job, but I do it just as much because we sell books and we sell courses and we recruit people to our consulting network. John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. I’m out there.

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Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. You must open up access points in social networks, email, advertising, and PR.

Channel 67
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Transcript of How to Attract and Hire the Best Talent

Duct Tape Marketing

Now all of a sudden, your business is getting in front of all of Joe’s A-players in his network. Sabrina Starling: When you have an opening later on and you start sharing your job ad, and you ask Joe, “Would you mind sharing this with your network?” ” Well, now Joe’s network is like, “Oh, yeah.

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