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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. Of course the passes were only good for use on the Missouri, Kansas and Texas.

Missouri 102
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Transcript of How to Attract and Hire the Best Talent

Duct Tape Marketing

John Jantsch: Well, certainly small business owners could probably use a dose of that. As small business owners, we need to understand people because that’s how we grow our businesses. People are the heart of these businesses. Sabrina Starling: We as small business owners kind of take that for granted.

Hiring 65
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Changing the Social Channel

Duct Tape Marketing

What I plan to talk about is the future of business as I see it, now that social behavior has infiltrated every aspect of our lives. I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business.

Channel 66