Naming PPC Product Name Reference 
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision.
Software By Rob
JANUARY 12, 2010
In either case, it’s low because it’s not a trusted source for most people – no one is speaking on your behalf like they tend to be with a link from a referring website. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo? 8 Rob on 01.13.10
ConversionXL
MARCH 10, 2017
You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Including a location reference in the subject line.
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