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The Entrepreneur’s Essentials #13: To be stealthy or not?

Austin Startup

We recently invested in Osano , which is led by the very talented Arlo Gilbert and is currently in stealth mode. By contrast, MOON is going to launch soon and is not in stealth mode at all. We went with the stealth mode approach prior to our launch, as I’ll reflect on at the bottom of this lesson. I could waste no time.

Stealth 48
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10 Ideas For Creative Guerrilla Marketing Campaigns

YoungUpstarts

However, the biggest names in business are now turning to similar disruptive modes of marketing – from flash mobs to some spray paint. Samsung managed this brilliantly in London and enjoyed viral attention of Twitter. Viral videos. Stealth marketing can cross the line in black hat strategies. Undercover marketing.

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30 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

When I think, of a “disruptor,” the first name that comes to mind is Elon Musk. Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning. Thanks to Teo Vanyo, Stealth Agents ! #21-

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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. The fact that guerrilla marketing is low-cost doesn’t go at the expense of its quality. Undercover marketing.

Flash 162
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago. Since getting started in October, the board has already invested work in three startups (all in stealth mode): whoisgreen.com , burringo.com and doitinperson.com. ); // Welcome to Mashable!

Equity 74
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

want to sidestep the argument about whether or not it's good to be " stealth " or not, and work with the assumption that if you've purchased the domain name, you're going to put up some sort of website. It’s a San Francisco Bay Area forum for networking, jobs and education for over 500 Product Management professionals.