Lean Goes Better with Coke – the Future of Corporate Innovation
Steve Blank
NOVEMBER 7, 2013
What CEOs, management teams and shareholders care about is growth —revenue growth, greater user adoption, increased market share, bigger margins, etc. We have a portfolio of more than 500 brands and 4000 products and people invite us into their lives more 1.8 Here’s how he’s shaping the future of corporate innovation. It never is.
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