New York SEM Viral Web 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. The Lean Startup Intensive is tomorrow at Web 2.0. I used to use $.05,
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Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The Lean Startup Intensive is tomorrow at Web 2.0.
Startup Lessons Learned
SEPTEMBER 12, 2008
Problem is, you inevitably become yesterday’s old news. vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0.
mashable.com
MAY 28, 2010
Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. to get the scoop on finding a name that will work on the web. He says that intentional Web 2.0
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Further reading The best paper I have read on split-testing is " Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO " - it describes the techniques and rationale used for experiments at Amazon.
Startup Lessons Learned
MARCH 13, 2009
If the viral coefficient is 0.9, New York Times, Wall Street Journal, CNN, the works. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. The Lean Startup Intensive is tomorrow at Web 2.0. keep iterating until its 1.1 Dont scale.
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