The #1 thing successful founders think about for their next startups
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale. Product second.
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