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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework.

SCRUM 112
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How to Solve Problems in Your Business: Kanban, Kaizen and Scrum

Up and Running

When applied to the workplace, kaizen refers to activities that aim to improve every individual function within a company, including the way each of the employees operate, from the customer service representative, right up to the CEO until the whole business is running like a well-oiled machine.

SCRUM 60
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[Interview] Michael K. Levine, Author Of “People Over Process: Leadership for Agility”

YoungUpstarts

I was an early adopter in financial operations and software of lean operational and product development techniques that originated at Toyota, and then of agile as it was promulgated in the Manifesto. I was one of four leaders of an enormous failed development project at Wells Fargo around 2007.

Agile 113
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The four kinds of work, and how to get them done: part three

Startup Lessons Learned

When youve mastered that, consider adding operations, customer service, marketing, product management, business development - the idea is that when the team needs to get approval or support from another department, they already have an "insider" who can make it happen. At IMVU, we found 60 days was just about right.

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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Lean 168
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Lessons Learned: The product manager's lament

Startup Lessons Learned

Eventually, I hope to get them on a full agile diet, with TDD, scrums, sprints, pair programming, and more. But first I think we need to save the product manager from that special form of torture only a waterfall product development team can create. Labels: product development 8comments: Vincent van Wylick said.

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How To Scale a Development Team

adam.heroku.com

Everyone has to be a generalist and able to work on any kind of problem - specialists will be (at best) somewhat bored and (at worst) highly distracting because they want to steer product development into whatever realm they specialize in. The team should own the vision and direction for the part of your product that it works on.