How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC.
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