Steve Blank

MARCH 15, 2017

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Startup 310

Startup PR Public Relations Channel 310

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

JUNE 3, 2013

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. We had an almost identical conversation when the subject turned to hiring a Public Relations agency. That’s smart I thought, a real clear charter for PR. They learned a ton.

PR 314

PR China Lean Channel 314

Steve Blank

JUNE 3, 2013

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. We had an almost identical conversation when the subject turned to hiring a Public Relations agency. That’s smart I thought, a real clear charter for PR. They learned a ton.

PR 206

PR China Lean Channel 206

Steve Blank

APRIL 5, 2017

Founders ask me all the time whether they should hire a PR agency. ” Influencing the messengers is what great public relations firms know how to do. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

SEPTEMBER 3, 2009

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. Looking ahead to the product launch, the marketing group hires a public relations agency to refine the positioning and to begin generating early “buzz” about the company.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260