Remove PR Remove SEM Remove Social Media Remove Venture Capital
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120
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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. Social, Digital & Mobile Around The World (January 2014) – crowdspring.co/1gYcVJm.

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Who can build the marketing machine?

This is going to be BIG.

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. I sat down with a super smart marketer who has been a little bit pigeon holed in social media, but is capable of a lot more.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. All rights reserved.