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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

SEM 379
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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. One Big Launch. Self-Promotion.

PR 145
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How I Pivoted My Startup 3 Times to Find Success

Up and Running

Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. But I never had a solid strategy in place for SEO, content marketing, and sales.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

When Moz’s SEO tool wasn’t working as expected, they penned a public apology on their blog to say sorry for the failures, why they happened, and what they did to fix it: 2. An apology for shipping incorrect products to a single customer, for example, doesn’t warrant a public apology. Still, there are clear-cut cases: 1.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

I run / wrote a site that serves approx 500,000 page requests a day, 5-10 complex SQL queries a page, god knows how much SEO related intelligence, 100,000s of users, external network comms. I tried to continue reading but it is obvious that you are closer to PR or marketing than to the tech area. Just not a good fit for you.

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