PR Small Business Sweat Equity Vertical 
techcrunch.com
FEBRUARY 19, 2010
[link] Matt Wrench “The businesses, it seems, vastly over-estimate their ability to raise funds. I would assume most businesses are going to claim they should get VC funding in order to help their PR, even if no one at the company actually believes it. It’s a small sign, but still a sign. Think Again.
www.chubbybrain.com
SEPTEMBER 28, 2011
Don’t exacerbate the issue by needing to figure out how to deal with a large equity deadweight on your hands (investors won’t like that the #2 stakeholder is absent, even estranged, from your company). So, the best way of dealing with this issue is to take a long, long vesting period for all major sweat equity founders.
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