New Rules for the New Internet Bubble
Steve Blank
MARCH 18, 2011
Startups that win in the bubble will be those that get wide adoption (using freemium, viral growth, low costs, etc) and massive distribution (i.e. In the new bubble PR may be your new best friend, so invest in it. So determining who specifically to target and talk to is not an incalculable problem. Wide Adoption. Lessons Learned.
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