Steve Blank

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New Rules for the New Internet Bubble

Steve Blank

Startups that win in the bubble will be those that get wide adoption (using freemium, viral growth, low costs, etc) and massive distribution (i.e. In the new bubble PR may be your new best friend, so invest in it. So determining who specifically to target and talk to is not an incalculable problem. Wide Adoption. Lessons Learned.

Internet 334
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A Path to the Minimum Viable Product

Steve Blank

There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

Product 436