Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

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Steve Blank

SEPTEMBER 3, 2009

Looking ahead to the product launch, the marketing group hires a public relations agency to refine the positioning and to begin generating early “buzz” about the company. Doesn’t it depend on vertical market.? Implicit in these materials is the corporate and product “positioning.” Thanks for sharing.

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Steve Blank

NOVEMBER 2, 2009

In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

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Steve Blank

AUGUST 27, 2009

Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.

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crowdSPRING Blog

MAY 5, 2010

20 incredible examples of smooth horizontal and vertical sliding navigation websites – [link]. An Insider’s Guide to Venture Capital Financing – [link]. Create a Realistic Panoramic Matte Painting in Photoshop – [link]. 20 Fabulous Photoshop Web Interface Tutorials – [link]. – [link].

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Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. What did they think the leaders most important attributes were? It would be great to know how they got news and information about new products and new companies. What magazines did they read?

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Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

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