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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. II: Who are the major Revenue-Based Investing VCs? III: Why are Revenue-Based VCs investing in so many women and underrepresented founders? IV: Should your new VC fund use Revenue-Based Investing?

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A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

I was making about half as much money as I did as a software developer, which wasn't great, but it was like, okay, this is all right. But when I switched from that to online ordering the revenue and the business tripled with the same customer base and, and I realized just how much friction there was in the ordering process.

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