Gust
MARCH 9, 2014
Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise.
Gust
JUNE 23, 2014
Whereas Google and other search engines may take two or three weeks to list your new website in search results, new blog sites and new blog entries are indexed every day. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today.
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Gust
AUGUST 29, 2012
Nobody buys the hand waving at “online marketing” and “we’re going to be big in social media” anymore.
Gust
JUNE 22, 2014
Whereas Google and other search engines may take two or three weeks to list your new website in search results, new blog sites and new blog entries are indexed every day. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today.
Gust
JUNE 24, 2012
Use social media, search engine optimization, blogging, and mobile media. Everyone must have a web site that is complete, inviting, and easy to use. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. These will beat word-of-mouth any day.
Gust
SEPTEMBER 13, 2011
A startup is in the business of creating value from nothing – or, as Steve Blank describes it, “searching for a repeatable and scalable business model.” In the age of social media, word travels lightning fast of this kind of incident. Large companies focus on protecting and expanding upon their existing successful business.
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