VC Cafe

FEBRUARY 7, 2011

Outsourcing, for example, is a common thread among many eCommerce companies and supports capital efficiency by enabling dedicated focus. For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

This is going to be BIG.

JULY 26, 2011

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. This basically makes them completely unusable as the first marketing employee of a startup--which would be a terrific job for an up and coming marketer.

New York City 113

New York City Marketing SEM Acquisition 113