Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Wikis are used to create collaborative websites on a given subject, maintain corporate intranets, and build simple data bases. Viral marketing.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Wikis are used to create collaborative websites on a given subject, maintain corporate intranets, and build simple data bases. Streaming video.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Lean Startup Wiki - including a complete list of local meetups and meetup organizers.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Lean Startup Wiki - including a complete list of local meetups and meetup organizers. April 23, 2010 in San Francisco.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups. .

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. Bring your questions.

San Francisco 68

San Francisco Lean Retention SEM 68